Client Background
Industry
Ecommerce
Specific Niche
NGO (Charity)
Company Size
Medium-sized Business
Service Provided
Amazon Marketing
Our client, a kitchen appliances company, initially selling in the Australian market, partnered with us for PPC services. Through our targeted PPC strategies, we not only increased their sales in Australia but also facilitated a successful expansion into seven new markets: the UK, USA, Canada, UAE, Germany, Netherlands, and Africa. Their growth in these regions has been remarkable, and our PPC efforts played a key role in this expansion. Additionally, we assisted the client in obtaining the necessary certificate compliances from Amazon for this product, further ensuring a smooth entry into these markets
Key Challenges
No brand registered
Without brand registration, the account lacks access to enhanced marketing tools and is more vulnerable to hijackers
Hijackers affecting listings:
Unauthorized sellers are taking over listings, damaging product visibility
and trustworthiness.
Lack of PPC strategy:
Absence of a structured ad campaign is leading to low traffic and missed sales
opportunities
Inventory management issues
Poor stock management is causing overstocking or stockouts, resulting
in lost sales or excessive holding costs.
Unoptimized images:
Product photos lack clarity and appeal, reducing customer interest and
conversions.
No video content:
Missing videos prevent engaging potential buyers and demonstrating product value effectively.
Absence of graphics on pictures:
Product images are missing crucial branding elements, reducing
visual appeal and professionalism
Listings not optimized:
Listings lack relevant keywords and formatting, resulting in poor search ranking
and lower visibility
No storefront:
The absence of an Amazon storefront limits brand representation and cross-selling opportunities
Low organic sales:
Due to poor SEO and content optimization, the products are not ranking well for organic searches.
No A+ content:
Missing enhanced content, which helps showcase product features and build brand trust, leading to lower conversion rates.
Compliance certification issues:
The client struggled to obtain the necessary certifications from
Amazon, delaying product launches and limiting market access.
Solutions: Complete Amazon Strategy Revamp
Brand Registration:
Assisted in the brand registration process to protect intellectual property and prevent hijackers.
Hijackers:
Monitored and reported unauthorized sellers to Amazon, reducing the impact of hijackers on listings.
PPC Strategy:
Developed and executed a comprehensive PPC strategy to increase visibility and drive targeted traffic
Inventory Management:
Implemented an inventory management system to streamline stock levels and prevent out-of-stock issues.
Image Optimization:
Improved product images by ensuring they are high-quality, clear, and optimized for conversion.
Video Content:
Created and integrated engaging product videos to enhance listings and attract more customers.
Graphics on Pictures:
Added graphics and informative overlays to images to better showcase product features and benefits.
Listing Optimization:
Conducted a thorough review and optimization of product listings to improve search rankings and conversion rates.
Storefront:
Designed and launched a professional storefront to enhance brand presence and provide a cohesive shopping experience.
Organic Sales:
Enhanced SEO strategies and listing content to boost organic sales and improve visibility.
A+ Content:
Developed and added A+ content to enhance product descriptions and highlight key features, improving customer engagement and conversion rates.
Assistance in Securing Amazon Compliance Certifications:
We assisted the client in obtaining the necessary certificate compliances from Amazon for their product by ensuring proper documentation and coordinating with Amazon support, which expedited the approval process and enabled a successful product launch
Successful Strategic Advertisements
Our client was experiencing low sales and High Acos , low conversion rates due to poor indexing, low-quality pictures, and the absence of a PPC strategy and no spend strategy. We developed and implemented a comprehensive PPC and spend strategy, performed negative targeting, indexed on higher search volume keywords, and increased visibility. This approach increased sales and conversion rates while maintaining an ACOS of 5% and a TACOS of 4%, resulting in significant account growth.
